Post by account_disabled on Dec 7, 2023 3:44:49 GMT
Title The brand name largely determines the entire identity. It should be memorable, bright, associative. Of course, a unique name is invented so that the company can register a domain and trademark. If you plan to enter the international market, choose a name that will be understandable in other countries. Sometimes the name is chosen for rather insidious purposes. According to one version, the famous Apple got its name in order to overtake Atari in the telephone directory and be first in the list. . Logo Perhaps the most important element of identity. There are many requirements for this small detail.
The logo should convey the essence of the brand, evoke certain associations, and correspond to design trends. The same Apple apple was tied to Newton and scientific progress. This is what Jobs's first company Web Development Services logo looked like. Apple logo From a technical point of view, the logo must be adaptive - look good in color and black and white, look harmonious on the website and on printed materials. The best graphic design courses teach you to take into account all the subtleties of creating logos, patterns and other elements. Typography The brand image is formed by the uniformity of fonts in advertising, on the website, and in branded products.
The perception of a brand is influenced not only by the font, but also by its size, the distance between lines, and the size of the margins. All these subtleties are written down in brand books - a kind of Bible of the identity of each company. This is how indents and spaces are regulated in the Animal Planet channel brand book. Animal Planet brand bookAnimal Planet brand book . Colors Brands spend a lot of money and time choosing a brand color, and sometimes creating a new shade. For example, in , Tiffany & Co. patented her signature turquoise color. Three years later, together with the Pantone Color Institute, the company released the shade Blue.
The logo should convey the essence of the brand, evoke certain associations, and correspond to design trends. The same Apple apple was tied to Newton and scientific progress. This is what Jobs's first company Web Development Services logo looked like. Apple logo From a technical point of view, the logo must be adaptive - look good in color and black and white, look harmonious on the website and on printed materials. The best graphic design courses teach you to take into account all the subtleties of creating logos, patterns and other elements. Typography The brand image is formed by the uniformity of fonts in advertising, on the website, and in branded products.
The perception of a brand is influenced not only by the font, but also by its size, the distance between lines, and the size of the margins. All these subtleties are written down in brand books - a kind of Bible of the identity of each company. This is how indents and spaces are regulated in the Animal Planet channel brand book. Animal Planet brand bookAnimal Planet brand book . Colors Brands spend a lot of money and time choosing a brand color, and sometimes creating a new shade. For example, in , Tiffany & Co. patented her signature turquoise color. Three years later, together with the Pantone Color Institute, the company released the shade Blue.
