Post by account_disabled on Nov 25, 2023 4:30:40 GMT
Test different messages, CTAs and content formats 4. Workflow audit Workflows should be reviewed and updated as necessary based on the commitment. Starting at the highest level and the most used workflows, open the performance tab and review the following: Actual vs. Target Conversion Rate Email trends Delivery rate Spam rate and delivery failures Take note of the workflows that need to be improved and, once the audit is complete, you can map out your plan to update emails using the tactics indicated in step 3. If the fundamentals of lead nurturing are already in place, consider creating new workflows for customer retention, sales notifications.
Cart abandonment, or free trial sign-ups. workflow hubspot 5. Lead Scoring If working correctly, the lead scoring system should accurately classify prospects based on their sales readiness. Start by reviewing your triggers to see if anything philippines photo editor is glaringly missing or weighted incorrectly. If someone else set up your lead scoring system years ago and you're looking at a rat's nest, consider starting over from scratch. If the scoring system seems too basic, consider adding or updating scoring attributes based on the intensity of engagement, and if you haven't already, consider weighting certain web pages differently based on the intention they indicate for example, prices or employment.
Design consistency If you use HubSpot to host landing pages and/or a blog, remove all active templates to ensure that the use of creative assets, such as fonts, colors, and images, is consistent across all your properties. Identify and fix any navigation inconsistencies across pages and domains/subdomains and take this opportunity to evaluate the design of your templates. Take note of templates that could be updated or revamped to improve the user experience. 7. Google Search Console HubSpot users should take advantage of the integration with Google Search Console so that Google search data is funneled into your SEO tool.
Cart abandonment, or free trial sign-ups. workflow hubspot 5. Lead Scoring If working correctly, the lead scoring system should accurately classify prospects based on their sales readiness. Start by reviewing your triggers to see if anything philippines photo editor is glaringly missing or weighted incorrectly. If someone else set up your lead scoring system years ago and you're looking at a rat's nest, consider starting over from scratch. If the scoring system seems too basic, consider adding or updating scoring attributes based on the intensity of engagement, and if you haven't already, consider weighting certain web pages differently based on the intention they indicate for example, prices or employment.
Design consistency If you use HubSpot to host landing pages and/or a blog, remove all active templates to ensure that the use of creative assets, such as fonts, colors, and images, is consistent across all your properties. Identify and fix any navigation inconsistencies across pages and domains/subdomains and take this opportunity to evaluate the design of your templates. Take note of templates that could be updated or revamped to improve the user experience. 7. Google Search Console HubSpot users should take advantage of the integration with Google Search Console so that Google search data is funneled into your SEO tool.
