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Post by account_disabled on Nov 23, 2023 10:02:28 GMT
Stick to the graphic principles of a given brand. In this article, we will present what a brand book is and what it should look like, as well as talk about the best practices in designing digital graphics. What is a brand book? When creating visual identification, a document is necessarily created that collects all the elements related to the company's presentation. Brandbook ("brand book" in Polish) is also an excellent space to include key information about the company, history, goals and achievements. It includes: logo, signet ring and variants of their use, protective C Level Contact List field and basic field of the sign, typography, fonts and their sizes, color palettes, appearance of branding materials, and depending on the industry: workwear design, method of packaging products. Communication in social media. The brand book may be in paper or electronic form. Most often, it is a PDF document that can be downloaded from the website. What are the benefits of creating a brand book? Consistent brand image: Helps ensure consistency in your company's communications across all of its marketing activities. Higher efficiency of marketing activities : Using a brandbook saves time and budget on designing marketing materials.
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