Post by account_disabled on Oct 30, 2023 6:27:07 GMT
The brand can relate to the user with push notifications, messaging or newsletters The brand can reduce costs and maintain the same revenue margin The brand can exploit so-called impulse purchases The D2C strategy allows brands to regain control over the relationship with their customers : this means that they can build a personalized relationship, which allows them to increase control and increase the customer life time value . Nike: a virtuous example of D2C Direct to consumer is a strategy successfully adopted in all fields, both by consolidated players and by small or new companies.
Of the first category, a virtuous example is given by Nike, the undisputed leader in the sports clothing sector which has doubled direct sales through its D2C strategy. According to Market Realist , the numbers are expected seo expater bangladesh ltd to grow by up to 250% over the next 5 years for total direct-to-buyer sales of $16 billion in 2020 (in 2015 they were $6.6 billion). More and more retailers are investing in direct sales by optimizing their eCommerce sites and opening new physical stores. According to the new IAB study: “ Rise of the 21st Century Brand Economy ”, the future of retail growth comes precisely from direct relationships with buyers.
The D2C strategy allows brands to regain control over the relationship with their customers. Return to index What are the advantages of a direct to consumer (D2C) strategy? The scenario is quite clear and the D2C strategy seems to represent the logical response to the evolution of habits and needs of customers and brands. Now let's analyze the 3 advantages that the D2C strategy can offer your company : 1. Improve the customer experience (CX) of your customers It is now an established concept: the customer is informed and demanding, and is not satisfied with mediocrity.
Of the first category, a virtuous example is given by Nike, the undisputed leader in the sports clothing sector which has doubled direct sales through its D2C strategy. According to Market Realist , the numbers are expected seo expater bangladesh ltd to grow by up to 250% over the next 5 years for total direct-to-buyer sales of $16 billion in 2020 (in 2015 they were $6.6 billion). More and more retailers are investing in direct sales by optimizing their eCommerce sites and opening new physical stores. According to the new IAB study: “ Rise of the 21st Century Brand Economy ”, the future of retail growth comes precisely from direct relationships with buyers.
The D2C strategy allows brands to regain control over the relationship with their customers. Return to index What are the advantages of a direct to consumer (D2C) strategy? The scenario is quite clear and the D2C strategy seems to represent the logical response to the evolution of habits and needs of customers and brands. Now let's analyze the 3 advantages that the D2C strategy can offer your company : 1. Improve the customer experience (CX) of your customers It is now an established concept: the customer is informed and demanding, and is not satisfied with mediocrity.