Post by sumaiyaseo336699 on Nov 10, 2024 9:18:48 GMT
Munyika yebhizinesi, basa reMukuru Wekushambadzira Mukuru (CMO) riri kuwedzera kuona kukura uye zano rekambani. Ava vatungamiriri vekushambadzira vanoita basa rakakosha mukujairana nemusika unogara uchichinja, uko kuongorora uye hunyanzvi ndizvo zvakakosha pakubudirira.
Iyo CMO ndiyo isingangori kutungamira ekushambadzira mishandirapamwe, asi inofanirwawo kunzwisisa zvakadzama maitiro evatengi uye maitiro ekuita zvakanaka pundutso yebhizinesi. Ichi chinzvimbo chinoda ruzivo rwepamusoro uye kugona kuchinjika kune mitsva yedhijitari nemagariro maitiro.
Chii chinonzi Chief Marketing Officer (CMO)?
A Chief Marketing Officer (CMO) ndiye mukuru B2B Email Chinyorwa wepamusoro-soro ane mutoro wekutungamira kwezvese zviitiko zvekushambadzira zvekambani.
Chinangwa chayo ndechekutyaira kukura kuburikidza nekushandiswa kwehunyanzvi hwemusika matekiniki uye kuongororwa kwedata kuita sarudzo dzine ruzivo. Pamusoro pezvo, iyo CMO inofanirwa kuve nechokwadi chekuti chiratidzo chechiratidzo uye meseji inowirirana pamapuratifomu ese uye vatengi vanobata nzvimbo.
CMO Chief Marketing Officer
Mabasa makuru eCMO
Iwo akakosha mabasa eMukuru weKushambadzira anovhara zvakasiyana siyana zvezviitiko zvinosanganisira:
Kuvandudzwa kwemaitiro anobudirira ekushambadzira uye ekushambadzira.
Tsvagiridzo yemusika kuti unzwisise zvinodiwa nevatengi uye zvaunofarira.
Kutariswa kwekuita kwemishandirapamwe uye kuongororwa kwekuita kwavo.
Hukama manejimendi nemaajensi uye nevamwe vanoshambadzirana navo.
Kudyidzana nemamwe madhipatimendi kuti uwane yakabatana musika zano.
Unyanzvi hunodiwa uye kugona
Kuti uve CMO inobudirira , hunyanzvi hwakasiyana uye hunyanzvi hunodiwa, hwakadai se:
Hutungamiri uye kugona kukurudzira nekutungamira zvikwata.
Kukurukurirana kunobudirira nevanobatanidzwa nekambani.
Analytical kugona kududzira data uye kuishandura kuita mazano.
Kugadzira kugadzira uye kutora pfungwa dzeruzhinji.
Kuita sarudzo zvichienderana neruzivo rwemusika uye maitiro.
CMO Chief Marketing Officer
Avhareji muhoro weCMO
Muhoro weMukuru Wekushambadzira Mukuru muSpain unosiyana zvakanyanya zvichienderana nezvakati wandei, senge ruzivo, indasitiri nenzvimbo. Kazhinji, mihoro inotangira pakati pe30,000 ne150,000 euros pagore, ichiratidza kukosha uye kukanganisa kwechikamu mukambani.
Inokurudzirwa kudzidziswa uye zvitupa
Kune avo vanofarira kusvika pachinzvimbo cheCMO, kudzidziswa kwakasarudzika kunokurudzirwa uye kunogona kusanganisira:
Madhigirii muKushambadzira, Bhizinesi Kutonga kana minda ine hukama.
Masters muDhijitari Kushambadzira, Bhizinesi Strategies kana Brand Management.
Zvitupa zvehunyanzvi mumaturusi ekuongorora, mapuratifomu edhijitari uye hutungamiriri hwekushambadzira.
Kukosha kweCMO mukambani
Kukosha kweCMO mukambani kuri mukukwanisa kwayo kubatana nemutengi uye kugadzirisa zvinopihwa nekambani kune zvavanoda. Vanofanirwa kunge vari pamberi pezvichangoburwa maitiro kuchengetedza kukosha uye kukwikwidza kwechigadzirwa, vachishandisa akawanda-sector uye akawanda-chaneru nzira dzekushambadzira.
Mukati mechimiro chekambani, maCMO anozivikanwa nekugona kwavo kupesvedzera uye basa ravo rehurongwa mukukura uye mukurumbira wekambani. Nhamba dzakadai seApple's Phil Schiller uye Google's Lorraine Twohill mienzaniso yeCMOs vakabatsira zvakanyanya pakumisikidzwa uye kubudirira kwemakambani avo.
Inoenderana Mibvunzo Nezve Basa uye Kufurira kweCMO
Ko CMO inowana marii?
Muhoro weCMO unogona kusiyana zvakanyanya zvichienderana nezvinhu zvakaita seindasitiri, saizi yekambani, uye ruzivo rwemunhu. Panyaya yeSpain, muhoro wemuhoro unogona kubva pa30,000 kusvika ku150,000 euros pagore.
Izvo zvakakosha kuti uzive kuti huwandu uhu hunoratidza uye hunogona kusiyana maererano nebasa uye nhanho yekubudirira mukushandisa nzira dzekushambadzira dzinowedzera mari yekambani.
Chii chinonzi CMO chinzvimbo chinorevei?
Izwi rekuti CMO rinoreva Chief Marketing Officer , iro rakashandurirwa muchiSpanish ndiye Marketing Director. Icho chinzvimbo chepamusoro chinotarisana nekugadzira, kutaurirana uye kuendesa zvinopihwa zvine kukosha kune vatengi vekambani, vatengi uye vanobatika.
Chii chinonzi CMO chekambani?
Iyo CMO yekambani ndiye mukuru anotungamira uye anotungamira kuedza kwekushambadzira. Ane basa rekugadzira nekushandisa mazano anokurudzira kukura uye kuwedzera purofiti. Basa rake rinosanganisira musanganiswa wekutsvaga kwemusika, branding, kushambadzira uye manejimendi hukama hwevatengi.
Chii chinonzi CMO?
A CMO inhengo yakakosha yechikwata chepamusoro chekambani, ine basa rekutungamira zvirongwa zvekushambadzira uye marongero emhando. Zvinoreva kuve mutauriri wezvinodiwa nevatengi uye zvinodiwa mukati mekambani, kuve nechokwadi chekuti zvigadzirwa nemasevhisi anopihwa zvinoenderana nezvakatarisirwa izvi.
Muchidimbu, iyo CMO ibasa rehurongwa rinoda musanganiswa wekuongorora, kugadzira uye hutungamiriri hunyanzvi. Ibhiriji pakati pekambani nemutengi, uye pesvedzero yaro inogona kuona kubudirira kwenguva refu kwechiratidzo. Kuziva kuti CMO chii, zvavanoita uye kuti mihoro yavo yakamira sei kwakakosha kuti unzwisise masimba emagetsi mukati memasangano emazuva ano uye maitiro avanoita kuti asangane nezvido zvemusika unowedzera mutengi.
Iyo CMO ndiyo isingangori kutungamira ekushambadzira mishandirapamwe, asi inofanirwawo kunzwisisa zvakadzama maitiro evatengi uye maitiro ekuita zvakanaka pundutso yebhizinesi. Ichi chinzvimbo chinoda ruzivo rwepamusoro uye kugona kuchinjika kune mitsva yedhijitari nemagariro maitiro.
Chii chinonzi Chief Marketing Officer (CMO)?
A Chief Marketing Officer (CMO) ndiye mukuru B2B Email Chinyorwa wepamusoro-soro ane mutoro wekutungamira kwezvese zviitiko zvekushambadzira zvekambani.
Chinangwa chayo ndechekutyaira kukura kuburikidza nekushandiswa kwehunyanzvi hwemusika matekiniki uye kuongororwa kwedata kuita sarudzo dzine ruzivo. Pamusoro pezvo, iyo CMO inofanirwa kuve nechokwadi chekuti chiratidzo chechiratidzo uye meseji inowirirana pamapuratifomu ese uye vatengi vanobata nzvimbo.
CMO Chief Marketing Officer
Mabasa makuru eCMO
Iwo akakosha mabasa eMukuru weKushambadzira anovhara zvakasiyana siyana zvezviitiko zvinosanganisira:
Kuvandudzwa kwemaitiro anobudirira ekushambadzira uye ekushambadzira.
Tsvagiridzo yemusika kuti unzwisise zvinodiwa nevatengi uye zvaunofarira.
Kutariswa kwekuita kwemishandirapamwe uye kuongororwa kwekuita kwavo.
Hukama manejimendi nemaajensi uye nevamwe vanoshambadzirana navo.
Kudyidzana nemamwe madhipatimendi kuti uwane yakabatana musika zano.
Unyanzvi hunodiwa uye kugona
Kuti uve CMO inobudirira , hunyanzvi hwakasiyana uye hunyanzvi hunodiwa, hwakadai se:
Hutungamiri uye kugona kukurudzira nekutungamira zvikwata.
Kukurukurirana kunobudirira nevanobatanidzwa nekambani.
Analytical kugona kududzira data uye kuishandura kuita mazano.
Kugadzira kugadzira uye kutora pfungwa dzeruzhinji.
Kuita sarudzo zvichienderana neruzivo rwemusika uye maitiro.
CMO Chief Marketing Officer
Avhareji muhoro weCMO
Muhoro weMukuru Wekushambadzira Mukuru muSpain unosiyana zvakanyanya zvichienderana nezvakati wandei, senge ruzivo, indasitiri nenzvimbo. Kazhinji, mihoro inotangira pakati pe30,000 ne150,000 euros pagore, ichiratidza kukosha uye kukanganisa kwechikamu mukambani.
Inokurudzirwa kudzidziswa uye zvitupa
Kune avo vanofarira kusvika pachinzvimbo cheCMO, kudzidziswa kwakasarudzika kunokurudzirwa uye kunogona kusanganisira:
Madhigirii muKushambadzira, Bhizinesi Kutonga kana minda ine hukama.
Masters muDhijitari Kushambadzira, Bhizinesi Strategies kana Brand Management.
Zvitupa zvehunyanzvi mumaturusi ekuongorora, mapuratifomu edhijitari uye hutungamiriri hwekushambadzira.
Kukosha kweCMO mukambani
Kukosha kweCMO mukambani kuri mukukwanisa kwayo kubatana nemutengi uye kugadzirisa zvinopihwa nekambani kune zvavanoda. Vanofanirwa kunge vari pamberi pezvichangoburwa maitiro kuchengetedza kukosha uye kukwikwidza kwechigadzirwa, vachishandisa akawanda-sector uye akawanda-chaneru nzira dzekushambadzira.
Mukati mechimiro chekambani, maCMO anozivikanwa nekugona kwavo kupesvedzera uye basa ravo rehurongwa mukukura uye mukurumbira wekambani. Nhamba dzakadai seApple's Phil Schiller uye Google's Lorraine Twohill mienzaniso yeCMOs vakabatsira zvakanyanya pakumisikidzwa uye kubudirira kwemakambani avo.
Inoenderana Mibvunzo Nezve Basa uye Kufurira kweCMO
Ko CMO inowana marii?
Muhoro weCMO unogona kusiyana zvakanyanya zvichienderana nezvinhu zvakaita seindasitiri, saizi yekambani, uye ruzivo rwemunhu. Panyaya yeSpain, muhoro wemuhoro unogona kubva pa30,000 kusvika ku150,000 euros pagore.
Izvo zvakakosha kuti uzive kuti huwandu uhu hunoratidza uye hunogona kusiyana maererano nebasa uye nhanho yekubudirira mukushandisa nzira dzekushambadzira dzinowedzera mari yekambani.
Chii chinonzi CMO chinzvimbo chinorevei?
Izwi rekuti CMO rinoreva Chief Marketing Officer , iro rakashandurirwa muchiSpanish ndiye Marketing Director. Icho chinzvimbo chepamusoro chinotarisana nekugadzira, kutaurirana uye kuendesa zvinopihwa zvine kukosha kune vatengi vekambani, vatengi uye vanobatika.
Chii chinonzi CMO chekambani?
Iyo CMO yekambani ndiye mukuru anotungamira uye anotungamira kuedza kwekushambadzira. Ane basa rekugadzira nekushandisa mazano anokurudzira kukura uye kuwedzera purofiti. Basa rake rinosanganisira musanganiswa wekutsvaga kwemusika, branding, kushambadzira uye manejimendi hukama hwevatengi.
Chii chinonzi CMO?
A CMO inhengo yakakosha yechikwata chepamusoro chekambani, ine basa rekutungamira zvirongwa zvekushambadzira uye marongero emhando. Zvinoreva kuve mutauriri wezvinodiwa nevatengi uye zvinodiwa mukati mekambani, kuve nechokwadi chekuti zvigadzirwa nemasevhisi anopihwa zvinoenderana nezvakatarisirwa izvi.
Muchidimbu, iyo CMO ibasa rehurongwa rinoda musanganiswa wekuongorora, kugadzira uye hutungamiriri hunyanzvi. Ibhiriji pakati pekambani nemutengi, uye pesvedzero yaro inogona kuona kubudirira kwenguva refu kwechiratidzo. Kuziva kuti CMO chii, zvavanoita uye kuti mihoro yavo yakamira sei kwakakosha kuti unzwisise masimba emagetsi mukati memasangano emazuva ano uye maitiro avanoita kuti asangane nezvido zvemusika unowedzera mutengi.
