Post by account_disabled on Feb 24, 2024 5:30:43 GMT
The client's website now receives multiple times more organic search visits per month than it did when we took over the account. I want to share with you how we achieved this without full access. The screenshots below are a direct comparison of month to year. Analysis Overview The corresponding numbers for organic search can be viewed in the summary at the end of the article. Analytics When we were given access to website analytics, we got our first real look at how well the site was performing and what we could do to help it run better. By analyzing how visitors use the site (visitor journeys, drop-off points, most visited pages, which pages spend the longest average time on site, etc.
We can start building our on-page strategy. We identified how to simplify navigation to help Chinese Malaysia Phone Number List people find what they are looking for faster. We also felt the need to create clearer calls to action that would shorten the distance from popular landing pages to the most valuable pages on your site. We also looked at the top-ranking landing pages, and with the keyword data we had access to, define why people came to the site and what they expected when they landed on the page.
For example, one of the website's products receives a lot of traffic, and visitors enter the website through a series of related short-tail keywords and long-tail keywords. However, they will almost always appear on the product page. By analyzing the visitor journey for this page, we noticed that they would leave to try to find more information about the item, as most visitors do not enter the site during the purchase phase of the conversion cycle. However, the location of this supporting information on the website is not immediately obvious.
We can start building our on-page strategy. We identified how to simplify navigation to help Chinese Malaysia Phone Number List people find what they are looking for faster. We also felt the need to create clearer calls to action that would shorten the distance from popular landing pages to the most valuable pages on your site. We also looked at the top-ranking landing pages, and with the keyword data we had access to, define why people came to the site and what they expected when they landed on the page.
For example, one of the website's products receives a lot of traffic, and visitors enter the website through a series of related short-tail keywords and long-tail keywords. However, they will almost always appear on the product page. By analyzing the visitor journey for this page, we noticed that they would leave to try to find more information about the item, as most visitors do not enter the site during the purchase phase of the conversion cycle. However, the location of this supporting information on the website is not immediately obvious.